About WCF Endorsements

About WCF's Endorsement

The WCF Endorsement Difference

  • Early. We provide encouragement and support for women candidates when that support is needed most. We endorse early.  We educate our candidates on what we can and cannot do from the start. And, we don’t sugar coat our priorities.

  • At All Levels. We support women leaders at all levels of government – and we do mean all. From school board to Congress, women must be at the decision-making table.

  • Nonpartisan. We support women leaders, regardless of political party, who support reproductive choices and options. Sadly, we don’t control the agenda of the national parties and our endorsements can only reflect the pool of candidates running. However, we remain firmly committed to supporting our Republican sisters in whatever way we can be helpful which is sometimes not through a formal endorsement.

Core Values: What does it mean to be a WCF-endorsed woman?

Simply put, the WCF woman is a champion of a representative government, a believer that our policies as a nation are stronger and smarter when represented by the full population. And, a WCF woman is a firm believer in reproductive choices and options for all, someone who respects the real-life decisions women and their families face everyday.


Benefits of a WCF Endorsement

  • We are validators. Research proves the importance of having others tout your qualifications and viability. We use Facebook, Twitter, and our list of 250,000+ supporters to tell everyone why you are incredible.

  • We have your back. Almost all women experience some form of sexism on the campaign trail. And, research proves that it hurts at the polls. But, MsRepresentation is here to call it out so your campaign doesn't pay the price.

  • We are friend makers. You will have an open invitation to any of our events, including our annual Gala in NYC and our more intimate Leadership Circle Briefings throughout the country. These are great opportunities to build your donor pool.

  • We respect the money. We know financial support is important.  And we are committed to writing at least one PAC check to every federal WCF-endorsed candidate. Every dollar raised into the WCF PAC goes to supporting WCF-endorsed candidates.

What a WCF Endorsement Is Not

We would love to be all things to all candidates, really we would. However, we have limits. Our goal is to do a few things smarter (validators, having your back, friend making…), so we can make a measurable difference.

  • We can't endorse every woman. We are excited every time we see a woman running for office, but we only endorse the women that best embody that values that WCF has championed for over 40 years. Also, we do not endorse in judicial races.

  • We do not share our donor list. Please understand that our donors would not return our calls if we handed our list to every candidate we endorse.

  • We do not write checks to non-federal candidates from our federal PAC unless you live in one of the very few states with straightforward filing rules. Unfortunately, 50 states + 50 different sets of compliance rules make it almost impossible for WCF to financially invest in each our candidates’ campaigns.

  • We do not pretend we can do it all. But we have lots of friends like this, this, this, this, and this who also offer specialized support to women candidates.

WCF Endorsement Criteria

WCF endorsement criteria are grounded in our core values. In the spirit of full transparency, in order to be considered for WCF endorsement, candidates must demonstrate:

  • Reason for Running. Call it your elevator pitch, short version of your stump speech, or whatever you will, but you need to be able to succinctly express in the endorsement application why you are running.

  • Online Presence. Do you have a website and a basic social media presence? We can’t promote you if we can’t find you.

  • Clear Staff Support Structure. All candidates need help. Volunteer or paid, we don’t make endorsements until – at a minimum - candidates have someone helping them raise money.

  • Speaking of money, you need a defined plan for victory. How much will the race cost and where will the money come from?

  • Evidence that you can (and will) raise money. Can you demonstrate how much of your budget you have raised? How will your budget ensure you can run a competitive campaign? Have you raised at least 30% of your budget before your primary or 50-60% of your budget before your general election?

  • Mastery of the Win Goal. You must know how many votes it will take to win. Period. (Pro Tip: New Organizing Institute has an incredible win number calculator)

  • Correct Timing. We are excited about your campaign, but please check our deadlines before applying:

    • Candidates facing a competitive primary must apply at least two months before the primary.

    • Candidates facing a competitive general election must apply at least three months before the general election.

How We Prioritize Our Support

  • Special consideration is given candidates who have demonstrated leadership experience in our core values. Don’t be shy about how you have helped women advance personally or professionally. It makes a difference to our supporters and us.

  • We also prioritize candidates who have a strong investment in their communities and a record of leadership within their district or state. This is part of the “vetting process” you’ve probably heard of. We are looking for evidence of your character so we can promote the heck out of your achievements. So, please help us help you.

The process is competitive and based upon a written application and a candidate interview. Therefore not every women candidate who applies will be endorsed by WCF. An endorsement signifies that our Executive Committee believes the candidate has developed a professional, viable, credible campaign that WCF members would be proud to support. Before completing an application, we recommend considering whether the campaign can confidently outline and qualify answers to our criteria checklist.



  • ★ 50/50 Representation

    Why should good government depend on only half of the nation’s human capital? WCF commits to 50/50 representation of women and men in elected office by 2028.

  • ★ Common Ground

    Common ground just means problems get solved more collaboratively, for the good of more people. It’s the bedrock of our leadership at home and abroad.

  • ★ Viability for Election

    It takes more than money to make a candidate worth electing. WCF looks for guts, street sense, situational awareness, resilience -- the full range of gifts a woman brings to the race.

  • ★ Non-Partisan

    A woman’s place is in every party, every elected office, at every level. Period.