For many candidates, this will be the easiest part of preparing for a campaign launch. Chances are, if you’re running for local office, it’s because you are passionate about issues in your community! 

To develop your campaign platform, you might want to ask yourself: What issues make the most difference to me? What issues are particularly important to my community? Answering these questions will give you a sense of what problems you want to solve and which ones you may want to include in your campaign platform.

The next step is simple: what are your positions on the issues you’ve identified? What’s your vision of the best outcome for each? And how will you get there?

Talk to some former elected officials or previous candidates and see what you can learn and possibly add to your thinking. Before you know, it, Voila! you have your campaign platform!