September Newsletter

Welcome to the September edition of the #5050X2028 Newsletter! With the Equinox this week, fall is officially  upon us, and we couldn’t be more excited for spiced cider, sweater weather, and election season. We hope that, like us, you’re enjoying these first days of fall and settling into PSL (pumpkin spice latte) season. 

In the News


Women are INNOVATIVE, even if Forbes doesn’t recognize it.


You may have seen the recent outrage over Forbes’ 100 Most Innovative Leaders in America list. In a big yikes, Forbes’ list of 100 leaders included just one woman. Yep, that’s right: according to Forbes, just 1% of our most innovative leaders are women. And women weren’t the only people left off Forbes’ list: it also included just three Latinx people (all men), and no black people. 

We call bull****. We know that you do, too. Thankfully, so did a lot of other people, women and men alike. TIME Magazine’s editor-at-large noted on Twitter that there are twice as many men named Stanley on the list than women of any name -- and there are only two Stanleys on the list. 

So we’re taking it upon ourselves to highlight some amazing, innovative women. First up: Sallie Krawcheck.

Sallie Krawcheck built an impressive resume on Wall Street, serving in top positions at Citigroup and Bank of America. Known as one of the most senior women on Wall Street, she simultaneously worked to change the culture of the finance industry, and was dubbed “the last honest analyst” by Fortune. After leaving Wall Street in 2011, she acquired and now chairs the Ellevate Network, a community of professional women dedicated to helping each other achieve their professional goals. Ellevate offers small, dedicated networking groups and provides over 900 in-person and online events annually, professional development resources, and more. 

Krawcheck launched Ellevest in 2016, an investment company designed specifically to help women reach their investing goals and to close the gender money gap (Ellevest is open to all, and has clients of all genders). Ellevest made significant waves in the financial services industry in just its first three years.  The industry tries to increase its appeal to women, but these efforts are mostly superficial: advertising that includes women, pink business cards, and the like.  Krawcheck offers an entirely different model built to support women’s financial goals. Rather than marketing differently to attract women, Krawcheck is investing differently, with a model that’s focused on financial goal targets (rather than trying to outperform the market) and tailored recommendations based on gender-specific salary curves, gender differences in lifespan and financial needs, and client goals. 

Innovative? Oh yeah. 

What innovative woman leader do you admire? Drop us a line on Instagram, Facebook, or Twitter, or respond to this email! We’ll feature one (or more!) of these women on our social media channels in the coming days. 

Vote for the Woman Because She’s a Woman


Alright, we might be stealing the article’s title, but it’s spot on. TIME published an incredible piece by Caitlin Moscatello making the case for women in office because they’re women. Americans often eschew identity politics.  Yet you might want to consider voting for a woman because of her gender for some very good reasons. Studies show that women in Congress are generally more effective than their male colleagues, have more staff in their district offices, are more likely to serve on committees focused on priority issues for their district, co-sponsor more legislation that helps their constituents, and bring more federal money to their districts. Men often run for office because it’s something they’ve always wanted to do. Women are more likely to run to create social change or get more involved in their communities. “In many instances, men run for office to be something while women run to do something,” says Moscatello.

Need yet another compelling reason? How are we going to get to #5050x2028 if we don’t elect more women?!

Reflecting on the legacy of Cokie Roberts


The Internet has been full of tributes to legendary political reporter Cokie Roberts since her passing last week. Cokie Roberts was the daughter of two members of Congress, Rep. Hale Boggs and Rep. Lindy Boggs, Louisiana’s first Congresswoman and the first woman to preside over a major party convention (1976's Democratic National Convention in New York City). Roberts got her start with NPR as its congressional correspondent in the late 1970s, only a few years after the organization’s founding. Her work earned her a reputation as one of the “founding mothers of NPR.” In the span of her fifty-year career, she worked at NPR, PBS, and ABC, winning many prestigious awards and breaking boundaries for women in journalism. 

Most importantly, Roberts used her clout to lift her fellow female journalists up with her. Friend and colleague, Madhulika Sikka, reminds us, in a touching Washington Post tribute, “She didn’t knock down the ladder behind her — she reached out her hand to help the rest of us climb it.” As we reflect on Roberts’ passing, let us continue her legacy by empowering the women around us. Check out our Empower a Woman toolkit

Talk to you soon!


That’s it for today, folks! Stay tuned for more updates, and in the meantime, don’t forget to take our 50/50 Pledge, and connect with us on Facebook, Instagram, and Twitter

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  • Jordan Smith

  • ★ 50/50 Representation

    Why should good government depend on only half of the nation’s human capital? WCF commits to 50/50 representation of women and men in elected office by 2028.

  • ★ Common Ground

    Common ground just means problems get solved more collaboratively, for the good of more people. It’s the bedrock of our leadership at home and abroad.

  • ★ Viability for Election

    It takes more than money to make a candidate worth electing. WCF looks for guts, street sense, situational awareness, resilience -- the full range of gifts a woman brings to the race.

  • ★ Non-Partisan

    A woman’s place is in every party, every elected office, at every level. Period.